Marketing Ethics & Society
- Lynne Eagle - James Cook University, Australia
- Stephan Dahl - James Cook University, Australia
Marketing Ethics
The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.
The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Supplements
Lecturer Resources
- PowerPoint slides
- Tutor’s manual
Student Resources
- Multiple choice questions
- SAGE journal articles
- SAGE Pinterest marketing pins
- Link to author blog
In this fantastic addition to the field of marketing ethics Eagle and Dahl set out and explore the broad range of ethical challenges that face the marketing profession today. This book is one that I will be recommending to practitioners, academics and students as the go-to resource for an up-to-date and comprehensive review of how and why ethical considerations sit at the heart of modern marketing practice.
Modern and contemporary views of issues and impacts of marketing on society. A storehouse of thought provoking, mind opening discussion and literature.
Marketing Ethics & Society offers readers broad coverage of ethical issues in marketing practice today. The end-of-chapter mini-cases help crystalize ethical issues as they are encountered by firms. The authors impressively combine a practice perspective with the best scholarly research in marketing and ethics
This book and its companion website are extremely valuable informational, educational and reflective tools. The primary authors and their colleagues who have made this volume offer important questions about marketing in today’s world with an emphasis on meaning, purpose, consequences and possibilities. I can easily imagine students and other readers taking what they learn from this book and helping to push the horizons of marketing – not in the sense of expanding markets but rather in ways that make the profession and the institution fully engaged with the enormous challenges facing contemporary societies, economies and the planet.
The book is supplemental to the other books of the course that focus on CSR
The book was interesting to read but I did not feel justified in recommending other than as back-up reading. I would not expect the students to buy it, though it would be useful to have one of the books in the library.
Useful combination of case studies reflecting upon practice with theoretical perspectives
It looks at marketing in a different way; it is very user friendly and it can be used across a number of modules in the faculty.
This book is very important for business students and practitioners. This book combines theory and practice and it is very useful for students.
I was transferred to another division and not being in charge of the course anymore.
Sample Materials & Chapters
Ch.1: Introduction to Marketing Ethics
Case study: Product Recall in the Auto Industry
