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SAGE Reference: The Latest Releases
We're pleased to announce our recently published SAGE Reference titles. Keep your library offering up-to-date by ordering new titles today!
American Government and Politics
Vital Statistics on American Politics
Edited by Jeffrey L. Bernstein, Amanda Shannon
There is no other source that provides in one place the wide range and depth of insight found in Vital Statistics on American Politics (VSAP), published since 1988. VSAP provides historical and statistical information on all aspects of American politics.
In over 230 tables and figures, students and professional researchers will find chapters devoted to key subject areas such as elections and political parties, public opinion and voting, the media, the three branches of U.S. government, foreign, military, social, and economic policy, and much more. This book provides a vivid and multifaceted portrait of the broad spectrum of United States politics and policies.
The SAGE Encyclopedia of Journalism
Edited by Gregory A. Borchard
The SAGE Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.
The SAGE Handbook of Digital Marketing
Edited by Annmarie Hanlon, Tracy L. Tuten
Digital marketing changes the dynamics of traditional routes to market, augments conversations, and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.
The SAGE Handbook of Social Media Marketing
Edited by Annmarie Hanlon, Tracy L. Tuten
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analyzing the important aspects of social media for organizations and consumers. It investigates critical areas concerning communities, culture, communication, and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area.
Research Methods and Evaluation
The SAGE Encyclopedia of Research Design
Edited by Bruce B. Frey
The SAGE Encyclopedia of Research Design maps out how one makes decisions about research design, interprets data, draws valid inferences, undertakes research projects in an ethical manner, and evaluates experimental design strategies and results. From A-to-Z, this four-volume work covers the spectrum of research design strategies and topics
The SAGE Handbook of Social Studies in Health and Medicine
Written by Susan C. Scrimshaw, Sandra D. Lane, Robert A. Rubinstein, Julian Fisher
With new chapters on key topics such as mental health, the environment, race, ethnicity and health, and pharmaceuticals, this new edition maintains its multidisciplinary framework and bridges the gap between health policy and the sociology of health. It builds upon the success of the first by encompassing a range of issues, studies, and disciplines. The broad coverage of topics in addition to new chapters presents an engagement with contemporary issues, resulting in a valuable teaching aid.