Alternative Media
- Chris Atton - Napier University, UK
In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.
Alternative Media:
· Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live
· Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom
· Locates contemporary alternative media in their cultural, historical and political contexts
Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.
'Original and intriguing…[alternative media] are very often to be found sparking the earliest stages of the news cycle and of political and cultural movements, as well as fuelling the dynamics of these processes as they develop. Atton makes a convincing case for treating these media with all due seriousness' - John Downing, University of Texas at Austin
