Communicating Health
Strategies for Health Promotion
- Nova Corcoran - University of South Wales, UK
Now in its second edition, topics covered in the book include:
- Mass media
- Diverse audiences
- Evaluation
- Media analysis
- Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Have not had the time to revise this course... I.e. will keep current litterature this autumn. The impression I have of the book is that it is very good with interesting activities. Will suggest it to a colleague in charge of our Masters programme, and surely consider it for the next time my own course will be given.
Text layout highlights the key areas of interest to the student activities will act as memory prompts and support the student in their independant learning
This is an excellent text that has supported my students academically and practically while on placements in NHS health improvement services
a clear and well structured book looking at communication across the spectrum. A number of public health models are discussed and application to practice encouraged through the use of activities throughout each chapter. Evaluation of effectiveness of the communication is discussed and again linked to practice within the community setting. Overall a book that would be useful for students at all levels of study
Students and lecturers will find this book useful because it is illustrative and an account of a leading authority in the field.. Dr Sam Erevbenagie Usadolo
Layout of text is clear and logical. Case studies highlight key learning points. In particular, Chapter 1 on communication, roles and models, Chapter 2 Social and Psychological factors and Chapter 5 on Information technology are very informative.
