Emerging Economies Cases Journal

Emerging Economies Cases Journal aims to furnish a platform for academicians and industry practitioners to share previously unpublished cases on the application of management concepts to complex real-world situations in emerging economies. It is anticipated that these cases will be of great utility to case instructors. Through these cases, the journal endeavours to facilitate rational decision-making, build analytic skills, generate animated discussion and bridge the gap between theory and practice. Decisional cases across various disciplines of management are the prime focus of the journal. Case studies from emerging economies are preferred, but some cases from developed economies/under-developed economies which have relevance to emerging economies may also be considered. Contributions are limited to the English language.

With global MNCs beginning to make inroads into the emerging economies, there is a greater need to comprehend the business atmosphere. Contributions are encouraged but are not limited to the fields of Marketing, Operations, Human Resources, Organizational Behaviour, Information Technology, Finance, Economics and Strategy. It is expected that these cases will be of relevance to global practitioners and academics who seek to understand the business landscape of emerging economies..