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Business Writing Today - International Student Edition
A Practical Guide
Fourth Edition
November 2022 | 408 pages | SAGE Publications, Inc
Business Writing Today: A Practical Guide, Fourth Edition prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
PART I • HOW TO COMMUNICATE IN WRITING
Chapter 1 • Business Writing Today—and You
Chapter 2 • How to Build Successful Messages
Chapter 3 • Strategize Your Messaging
PART II • SHARPEN AND IMPROVE YOUR WRITING
Chapter 4 • Create the First Draft
Chapter 5 • Edit and Sharpen Your Writing
Chapter 6 • Use the Techniques of Persuasion
PART III • THE BASICS OF BUSINESS COMMUNICATION
Chapter 7 • Connect With Everyday Messages
Chapter 8 • Writing Letters and More Formal Messages
Chapter 9 • Creating Strong Business Materials
PART IV • WRITING FOR ONLINE AND SPOKEN MEDIA
Chapter 10 • Using the Digital World Strategically
Chapter 11 • Leverage Your Writing Skills for Spoken and Visual Media
PART V • INTO THE FUTURE
Chapter 12 • Win Your Opportunities: Writing for the Hunt