The Handbook of Visual Analysis
- Theo Van Leeuwen - University of Southern Denmark
- Carey Jewitt - University College London, UK
Mass Communication (General) | Research Methods for Cultural Studies | Visual Culture (General)
The Handbook:
· Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology
· Shows how each method can be applied for the purposes of specific research projects.
· Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons.
· Includes examples from the authors' own research and professional practice.
The Handbook of Visual Analysis which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
`This is the book on visual analysis I have been waiting decades to see. Written by the leading visual analysts of our time, this book gives not only the substance of their analyses, but tells us how they do their work as well. From content analysis to cultural studies, film and photography to anthropology, if you do visual analysis, this is a handbook you will want on your bookshelf' - Ron Scollon, Georgetown University
The Handbook of Visual Analysis is an essential read and first entry point into the field of visual analysis. As such it provides a very good overview of different methods and methodological approaches, offering comprehensible examples of how to apply the methods to the material.
Valuable book that well supplements other qualitative research methods' textbooks. The chapters on content analysis and drawings have been very useful to inform my teaching at both undergraduate and graduate levels.
This is a useful book, one that provides a good overview to a wide range of methods for visual analysis. Although its individual chapters are extremely useful in their own right as introductions to these diverse methods, it is very unlikely that a single module would cover all these different approaches. As a consequence, the usefulness of the book lies more on these individual chapters than in the book as a whole.
This book is a seminal work that film and media scholars and students must engage with. It offers a detailed alternative to semiotics proper and is ideal for analysing film and media texts (including political advertisements, both print and tv/youtube) with a focus on the political, ideological and cultural.
A very useful text to support the assessment for the Visual Communication module which requires learners to evaluate the appropriateness of different methodologies to the analysis of a specific visual/ document including visuals. It provides a useful overview of methodologies as well as illustrating these with case studies.
This is the only book I can find with comprehensive information on visual and content analysis.
This handbook provides students (and researchers) with a useful overview of different approaches to visual methods and - importantly - analysis. I will be recommending students who undertake visual approaches in their MA research to engage with this text.
