The SAGE Handbook of Public Relations

First Edition

Edited by:

Robert L. Heath - University of Houston, USA

Other Titles in:
Public Relations (Analysis) | Public Relations (Practice)

September 2010 | 792 pages | SAGE Publications, Inc

The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts:

• defining the field, seeking to explain the role public relations plays in society

• examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media

• challenging academics and practitioners to identify best practices that shape their daily activities

• examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners

• a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years.

No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations.

Robert L. Heath

Preface

Robert L. Heath

Section One Introduction: Mind, Self, and Society

Maureen Taylor

1: Public Relations in the Enactment of Civil Society

Augustine Pang, Yan Jin, Glen T. Cameron

2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management

Jeong-Nam Kim and Lan Ni

3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future

Øyvind Ihlen

4: The Cursed Sisters: Public Relations and Rhetoric

Dawn R. Gilpin and Priscilla Murphy

5: Implications of Complexity Theory for Public Relations: Beyond Crisis

David McKie

6: Signs of the Times: Economic Sciences, Futures, and Public Relations

Shirley Leitch and Judy Motion

7: Publics and Public Relations: Effective Change

Günter Bentele

8: Correspondence(s) to Reality: A Reconstructive Approach to Public Relations

Nigel de Bussey

9: Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies

Jacquie L’Etang

10: “Keeping it Real”—Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric

Katerina Tsetsura

11: Social Construction and Public Relations

Peter Smudde and Jeffrey Courtright

12: Public Relations and Power

Robert L. Heath, Judy Motion, and Shirley Leitch

13: Power and Public Relations: Paradoxes and Programmatic Thoughts

Lee Edwards

14: “Race” in Public Relations

Jennifer Vardeman-Winter and Natalie T. J. Tindall

15: Toward an Intersectionality Theory of Public Relations

Damion Waymer

16: Does Public Relations Scholarship Have a Place in Race?

Brenda J. Wrigley

17: Feminist Scholarship and its Contributions to Public Relations

Susanne Holmström

18: Reflective Management: Seeing the Organization as if from Outside

Robert E. Brown

19: Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era

Finn Frandsen and Winni Johanesen

20: Strategy, Management, Leadership, and Public Relations

Peggy Simcic Brønn

21: Reputation, Communication, and the Corporate Brand

Robert L. Heath

Section Two Introduction: The Practice of Public Relations as Change Management

Marcia W. DiStaso and Don W. Stacks

22: The Use of Research in Public Relations

Tom Watson

23: Reputation Models, Drivers and Measurement

Julie K. Henderson

24: Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century

Bonnie Neff

25: Public Relations Identity: Evolving from Academic and Practitioner Partnerships

Gayle M. Pohl

26: Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father

Michael Smith and Denise Ferguson

27: Activism 2.0

Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks

28: Activism in the 20th and 21st Centuries

Bruce K. Berger and Juan Meng

29: Public Relations Practitioners and the Leadership Challenge

Tony Jaques

30: Embedding Issue Management: From Process to Policy

Michael J. Palenchar

31: Risk Communication

Katherine McComas

32: Community Engagement and Risk Management

W. Timothy Coombs

33: Crisis Communication: A Developing Field

Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer

34: Expanding the Parameters of Crisis Communication: From Chaos to Renewal

Kimberly A. Schwartz

35: Red Cross Crisis Communication in the Wake of September 11, 2001

James G. Hutton

36: Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge

Kirk Hallahan

37: Being Public: Publicity as Public Relations

Jeffrey K Springston and Ruthann Weaver Lariscy

38: The Role of Public Relations in Promoting Healthy Communities

Robert L. Heath and Lan Ni

39: Community Relations and Corporate Social Responsibility

Shannon A. Bowen

40: The Nature of Good in Public Relations: what Should Be Its Normative Ethic?

Margalit Toledano

41: Military Spokespeople and Democracy: Perspectives from Two Israeli Wars

Tom Isaacson

42: Sports Public Relations

Alexander V. Laskin

43: Investor Relations

Kirk Hallahan

44: Public Relations Media

Michael L. Kent

45: Directions in Social Media for Professionals and Scholars

Robert L. Heath

Section Three Introduction

Robert Wakefield

46: Why Culture is Still Essential in Discussions about Global Public Relations

Marina Vujnovic and Dean Kruckeberg

47: The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations

Juan-Carlos Molleda

48: Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations

Krishnamurthy Sriramesh

49: Globalization and Public Relations: Opportunities for Growth and Reformation

Robert L. Heath

Conclusion and Reflection

Elizabeth L. Toth

Reflections on the Field

"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline."

Susan C. Awe

University of New Mexico

Reference Reviews

A comprehensive resource which will be useful to anyone studying PR

Mr Adrian Roxan

Arts, Computing, Eng'g & Sciences, Sheffield Hallam University

August 13, 2013

Report this review

A useful library resource, but too expensive to recommend as a student purchase.

Mrs Chris Hall

CEIS, Northumbria University

April 30, 2013