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Fundraising
Principles and Practice
Second Edition
- Michael J. Worth - The George Washington University, USA
August 2024 | 488 pages | SAGE Publications, Inc
The Second Edition of Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.
1. Understanding the Nonprofit Sector and Nonprofit Organizations
2. Overview of Fundraising and Philanthropy
3. Understanding Donors
4. Principles of Fundraising
5. Preparing for Successful Fundraising
6. Raising Current Operating Support and Building a Base of Donors
7. Major and Principal Gifts
8. Planned Giving
9. Corporate Support
10. Foundation Support
11. Campaigns and Project Fundraising
12. Managing Fundraising
13. Legal and Ethical Considerations
14. International Fundraising and Philanthropy
Conclusion: Reflections on the Development Officer Role
Supplements
Instructor Site
Instructor Resource Site
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
Instructor Resource Site
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
A great primer on fundraising that covers a wide range of topics without being too overwhelming for students to comprehend.
Old Dominion University
This textbook is a very comprehensive overview of everything you need to know about philanthrophy shops and competencies, including context, tactics, and metrics for success.
Virginia Commonwealth University
A book that provides information about the wide scope of philanthropy and describes components of a good fundraising program.
University of Wisconsin-Green Bay
