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Media Advocacy and Public Health
Power for Prevention
- Lawrence Wallack - Portland State University, USA
- Lori Dorfman - Berkeley Media Studies Group, California
- David Jernigan - Marin Institute, California
- Makani Themba-Nixon - Director, Grassroots Innovative Policy Program, Applied Research Center, Oakland, CA
Other Titles in:
Health Communication
Health Communication
December 1993 | 240 pages | SAGE Publications, Inc
How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media.
The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
Michael Pertschuk
Foreword
Public Health and Media Advocacy
The Advocacy Connection
The Media Connection
Thinking Media Advocacy
Doing Media Advocacy
Media Advocacy Case Studies
Summing Up
Wonderful book! Very informative and easy to read. Students and faculty alike enjoyed it.
Human Development and Services, North Carolina A & T State University
May 13, 2011