Seeking and Resisting Compliance
Why People Say What They Do When Trying to Influence Others
- Steven R Wilson - University of South Florida, USA
Seeking and Resisting Compliance:
- is the first text to focus solely on how people produce, rather than respond to, persuasive messages
- includes student-friendly pedagogy, such as definitions, examples, and sections describing "common assumptions" about various theories
- provides a solid foundation for the theory and research surveys