Journal of Macromarketing
Published in Association with Macromarketing Society
Examining the Interactions among Markets, Marketing, and Society
eISSN:
15526534 | ISSN:
02761467 | Current volume: 44 | Current issue: 4
Frequency: Quarterly
The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:
- How markets and marketing systems operate
- Classical and nontraditional examinations of the role of marketing in socio-economic development
- The origins, growth, and development of marketing history as an activity and marketing thought
- The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
- Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life
Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.
This journal is a member of the Committee on Publication Ethics (COPE).
Submit your manuscript today at https://mc.manuscriptcentral.com/jmk.
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
Editor
| M. Joseph Sirgy | Virginia Tech, USA |
Previous Editors
Associate Editors
| Wided Batat | University of Lyon, France |
| Karim Ben Slimane | ISC Paris, France |
| Ahmet Ekici | Bilkent University, Turkey |
| Alexandra Ganglmair-Wooliscroft | Massey University, New Zealand |
| Wencke Gwozdz | University of Giessen, Germany |
| Michaela Haase | Freie Universität Berlin, Germany |
| Sabrina Helm | University of Arizona, USA |
| Michael S.W. LEE | University of Auckland Business School, Nouvelle-Zélande |
| Vicki Little | RMIT University, Vietnam |
| Pierre McDonagh | University of Bath, UK |
| Sussie Morrish | University of Canterbury, New Zealand |
| Alexander Nill | University of Nevada, USA |
| Teresa Pavia | University of Utah, USA |
| Don R. Rahtz | College of William & Mary, USA |
| Anthony Samuel | Cardiff University, UK |
| Clifford J. Shultz, II | Loyola University Chicago, USA |
| Julie Stanton | The Pennsylvania State University-Media, USA |
| Forrest Watson | Dickinson University, USA |
| Dave Webb | University of Western Australia, Australia |
| Terrence H. Witkowski | California State University, Long Beach, USA |
| Ben Wooliscroft | Auckland University of Technology, New Zealand |
| Byunghee Yu | Duksung Women’s University |
Editorial Policy Board
| Stacey Baker | Creighton University, USA |
| Andrés Barrios | Universidad De Los Andes, Colombia |
| Karim Ben Slimane | ISC Paris, France |
| Stefanie Beninger | Nyrenrode Business School, Netherlands |
| Raymond Benton, Jr. | Loyola University Chicago, USA |
| Chris Blocker | Colorado State University, USA |
| Alan Bradshaw | Royal Holloway University of London, UK |
| Jack Cadeaux | University of New South Wales, Australia |
| Sylvain Charlebois | Delhousie University, Canada |
| Marius Claudy | University College Dublin, Ireland |
| Christine Domegan | National University of Ireland - Galway, Ireland |
| Ahmet Ekici | Bilkent University, Turkey |
| Tina Facca-Miess | John Carroll University, USA |
| Alexandra Ganglmair-Wooliscroft | Massey University, New Zealand |
| Stephanie Oneto | University of Wyoming, USA |
| James W. Gentry | University of Nebraska, Lincoln, USA |
| Wencke Gwozdz | University of Giessen, Germany |
| Michaela Haase | Freie Universität Berlin, Germany |
| Wendy Hein | University of London, UK |
| Sabrina Helm | University of Arizona, USA |
| Ronald P. Hill | American University, USA |
| Shelby D. Hunt | Texas Tech University, USA |
| Anne-Marie Kennedy | University of Canterbury, New Zealand |
| Finola Kerrigan | University of Birmingham, UK |
| Olga Kravets | Royal Holloway, University of London, UK |
| Mikko Laamanen | EMLYON Business School, France |
| Eugene Laczniak | Marquette University, USA |
| Marilyn Liebrenz-Himes | George Washington University, USA |
| Vicki Little | RMIT University, Vietnam |
| Helge Löbler | Universität Leipzig, Germany |
| Nguyen Thi Tuyet Mai | National Economics University, Vietnam |
| Pierre McDonagh | University of Bath, UK |
| Alexander Nill | University of Nevada Las Vegas, USA |
| Teresa Pavia | University of Utah, USA |
| Mark Peterson | University of Wyoming, USA |
| Pia Polsa | Hanken School of Economics, Finland |
| Josephine Previte | University of Queensland, Australia |
| Andrea Prothero | University College Dublin, Ireland |
| Don R. Rahtz | College of William & Mary, USA |
| William Redmond | Indiana State University, USA |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Terri Rittenburg | University of Wyoming, USA |
| Anthony Samuel | Cardiff University, UK |
| Nicholas Santos | Creighton University, USA |
| Clifford J. Shultz, II | Loyola University Chicago, USA |
| Anne Veeck | University of Western Michigan, USA |
| Forrest Watson | Dickinson University, USA |
| Dave Webb | University of Western Australia, Australia |
| William Wilkie | University of Notre Dame, USA |
| Terrence H. Witkowski | California State University, Long Beach, USA |
| Ben Wooliscroft | Auckland University of Technology, New Zealand |
| Byunghee Yu | Duksung Women’s University |
| Detlev Zwick | York University, Canada |
Manuscript Review Board
| Stacey M. Baker | Creighton University, USA |
| Ingrid Becker | University of St. Gallen, Switzerland |
| Stefanie Beninger | Nyrenrode Business School, Netherlands |
| Raymond Benton, Jr. | Loyola University Chicago, USA |
| Józef Berács | Corvinus University of Budapest, Hungary |
| Chris Blocker | Colorado State University, USA |
| Steven M. Burgess | University of Cape Town, South Africa |
| Timothy Burkink | University of Nebraska, USA |
| Mario Campana | University of London, Goldsmiths, UK |
| Sylvain Charlebois | Delhousie University, Canada |
| Andreas Chatzidakis | Royal Holloway, University of London, UK |
| Charlene Dadzie | University of South Alabama, USA |
| Aron Darmody | Carleton University , Canada |
| Beatriz DeQuero-Navarro | Independent Researcher |
| Susan Dobscha | Bentley College, USA |
| Christine Domegan | National University of Ireland - Galway, Ireland |
| Jenna Drenton | Loyola University Chicago, USA |
| Claudia Dumitrescu | Central Washington University, USA |
| Giana Eckhardt | King’s College London, UK |
| Karin M. Ekström | University of Borås, Sweden |
| Tina Facca-Miess | John Carroll University, USA |
| O.C. Ferrell | Auburn University, USA |
| Stephanie Geiger-Oneto | University of Wyoming, USA |
| James W. Gentry | University of Nebraska, Lincoln, USA |
| Guliz Ger | Bilkent University, Turkey |
| Gregory T. Gundlach | University of North Florida, USA |
| Sabrina Helm | University of Arizona, USA |
| Marcus Hemais | Pontificia Universidade Catolica do Rio de Janeiro, Brazil |
| Ronald P. Hill | American University, USA |
| Aimee Huff | Oregon State University, USA |
| Renee S. Hughner | Arizona State University, USA |
| Tomas Hult | Michigan State University, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Charles A. Ingene | University of Oklahoma, USA |
| Frédéric Jallat | ESCP-EAP European School of Management, France |
| D.G. Brian Jones | Quinnipiac University, USA |
| Annamma Joy | University of British Columbia, Canada |
| Djavonblek Kadirov | Victoria University at Wellington, New Zealand |
| Carol Kaufman-Scarborough | Rutgers University, USA |
| Finola Kerrigan | University of Birmingham, UK |
| William E. Kilbourne | Clemson University, USA |
| Thomas A. Klein | University of Toledo, USA |
| Olga Kravets | Royal Holloway, University of London, UK |
| Roger A. Layton | University of New South Wales, Australia |
| Dong-Jin Lee | Yonsei University, South Korea |
| Vicki Little | RMIT University, Vietnam |
| Helge Löbler | Universität Leipzig, Germany |
| Nguyen Thi Tuyet Mai | National Economics University, Vietnam |
| Kim McKeage | Hamline University, USA |
| Michael P. Mokwa | Arizona State University, USA |
| Elizabeth Moore | University of Notre Dame, USA |
| Michael R. Mullen | Florida Atlantic University, USA |
| Patrick E. Murphy | University of Notre Dame, USA |
| Nelson Oly Ndubisi | University of Qatar, Qatar |
| Aidan O'Driscoll | Dublin Institute of Technology, Ireland |
| John O'Shaughnessy | Columbia University, USA |
| Glenn S. Omura | Michigan State University, USA |
| Yigang Pan | York University, Canada |
| Jaqueline Pels | Universidad Torcuato di Tella, Argentina |
| Mark Peterson | University of Wyoming, USA |
| Pia Polsa | Hanken School of Economics, Finland |
| Josephine Previte | University of Queensland, Australia |
| Farzana Quoquab | Universiti Teknologi, Malaysia (UTM) |
| William Redmond | Indiana State University, USA |
| Alexander Reppel | Royal Holloway, University of London, UK |
| Terri Rittenburg | University of Wyoming, USA |
| Ozlem Sanikici | University of Glasgow, UK |
| Jonathan Schroeder | Rochester Institute of Technology, USA |
| Stanley J. Shapiro | Simon Fraser University, Burnaby, Canada |
| Eric H. Shaw | Florida Atlantic University, USA |
| Georgios Spais | Hellenic Open University, Greece |
| Mark Speece | American University of Kuwait, Kuwait |
| Srinivas Sridharan | Monash University, Australia |
| Mark Tadajewski | York University, UK |
| Stephen I. Ukenna | Covenant University, Nigeria |
| Rohit Varman | University of Birmingham, UK |
| Anne Veeck | University of Western Michigan, USA |
| Srinivas Venugopal | University of Vermont, USA |
| Irena Vida | University of Ljubljana, Slovenia |
| Madhu Viswanathan | Loyola Marmount University, LA, USA |
| Jeff Wang | Monash University, Australia |
| Zhiyong Yang | City University of Hong Kong |
| Nan Zhou | City University of Hong Kong |
| Lilia Ziamou | Baruch College, City University of New York, USA |
| Detlev Zwick | York University, Canada |
Emeritus Members
| O.C. Ferrell | Auburn University, USA |
| George Fisk | Emory University, USA |
| Charles Goeldner | University of Colorado at Boulder, USA |
| Shelby D. Hunt | Texas Tech University, USA |
| William E. Kilbourne | Clemson University, USA |
| Thomas A. Klein | University of Toledo, USA |
| Eugene Laczniak | Marquette University, USA |
| Roger A. Layton | University of New South Wales, Australia |
| Robert Mittelstaedt | University of Nebraska, Lincoln, USA |
| Stanley Shapiro | Simon Fraser University, Burnaby, Canada |
Manuscript submission guidelines can be accessed on Sage Journals.