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Successful Focus Groups
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Successful Focus Groups
Advancing the State of the Art

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Volume: 156
May 1993 | 288 pages | SAGE Publications, Inc
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This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
 
Introduction
 
PART ONE: BASIC PRINCIPLES
David L Morgan and Richard A Krueger
When to Use Focus Groups and Why
James H Frey and Andrea Fontana
The Group Interview in Social Research
John Knodel
The Design and Analysis of Focus Group Studies
A Practical Approach

 
Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther
Understanding Communication Processes in Focus Groups
Richard A Krueger
Quality Control in Focus Group Research
 
PART TWO: COMBINING WITH OTHER METHODS
Theodore D Fuller et al
Using Focus Groups to Adapt Survey Instruments to New Populations
Experience From a Developing Country

 
Kerth O'Brien
Improving Survey Questionnaires Through Focus Groups
Brent Wolff, John Knodel and Werasit Sittitrai
Focus Groups and Surveys as Complementary Research Methods
A Case Example

 
Benjamin F Crabtree et al
Selecting Individual or Group Interviews
 
PART THREE: CONDUCTING SELF-CONTAINED RESEARCH
Raymond V Padilla
Using Dialogical Methods in Group Interviews
Richard A Zeller
Focus Group Research on Sensitive Topics
Setting the Agenda Without Setting the Agenda

 
Robin L Jarrett
Focus Group Interviewing With Low-Income, Minority Populations
A Research Experience

 
Thomas Plaut, Suzanne Landis, and June Trevor
Focus Groups and Community Mobilization
A Case Study From Rural North Carolina

 
 
PART FOUR: CONCLUSIONS
David L Morgan
Future Directions for Focus Groups

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ISBN: 9780803948747
£128.00
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