You are here
The Teaching Business for People and Planet webinar series
After years of unforeseen crises, the business world is rapidly changing and increasingly advocating for the needs of society and the environment. How must, in turn, these changes impact the teaching of Business and Management? How can we use this as an opportunity to stop and rethink what we are teaching business students?
Join us for our webinar series where we invite leading academics from across the fields of business and management to discuss the challenges and rewards of teaching the next generation of students while instilling a greater sense of purpose and care for people and the planet; as well as prosperity and peace.
Webinar Episodes
(Macro)Marketing for Sustainability and Society
Thursday, 23rd June, 4:00PM BST / 11:00 AM EDT / 8:00AM PDT
In this episode, join Mark Peterson as he explores the sustainability practices that benefit companies, consumers and stakeholders holistically, and considers how this sustainable and macro mindset can be fully embedded in marketing pedagogy. Peterson dissects the role faculty can play to encourage their students’ interest when teaching sustainable marketing. To help with this, he also discusses his textbook, Sustainable Marketing: A Holistic Approach, now in its second edition.
Professor Mark Peterson served as the editor of the Sage-published journal, Journal of Macromarketing from 2016-2019. He is the author of ‘Using Macromarketing to Teach Business Sustainability’, published in 2021 in the Journal of Marketing Education (also Sage). His research has been published in such highly regarded outlets outside of marketing (such as Business Strategy and the Environment, Energy Policy, Sustainable Production and Consumption), as well as a host of leading journals in the realms of marketing, policy, entrepreneurship and business. He currently teaches courses in sustainable business practices, marketing analytics and marketing management at the University of Wyoming. He teaches across all levels – undergraduates, masters and doctoral students. Mark was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006. He received his Ph.D. in Marketing from Georgia Tech in 1994.
A holistic approach to Corporate Social Responsibility (occurred)
Thursday, 18th November, 9:00 AM GMT / 8:00 PM AEDT
In this second episode, join Debbie Haski-Leventhal as we consider the role and future of Corporate Social Responsibility, while exploring the most cutting edge CSR practices, from corporate political activism to social intrapreneurship. She will be also be showcasing case studies from her textbook Strategic Corporate Social Responsibility: A Holistic Approach to Responsible and Sustainable Business now in a second edition.
 |
Debbie Haski-Leventhal is a Professor of Management at Macquarie Business School and an expert on corporate social responsibility (CSR), responsible management education (RME) and volunteerism. She is the author of Strategic CSR: A Holistic Approach to Responsible and Sustainable Business and The Purpose-Driven University. She is a TED speaker and a public speaker on purpose, social responsibility and the future of higher education. She has published over 60 academic papers and her work is often covered by the media, including The New York Times.
Reinventing Management The Responsible Way (occurred)
Thursday, 10th June, 11:00 AM BST
In this first episode, join SAGE author Oliver Laasch as he considers the opportunities of reinventing management in a responsible way and teaching students to shift “from doing more to doing better”. He will also be showcasing key findings from his most recent book, Principles of Management: Practicing Ethics, Responsibility, Sustainability
 |
Oliver Laasch is a Senior Lecturer in Entrepreneurship and Innovation at the University of Manchester, and an Adjunct Associate Professor of Strategy at the University of Nottingham Ningbo China. He is a long-standing contributor to the United Nations Principles for Responsible Management Education (PRME) initiative and founder of the Center for Responsible Management Education (CRME).